When we first start out as creators, we are often attracted to it by the allure of the finished product. But what we don’t realize at that point is that there is so much going on behind the scenes that falls on that creator’s shoulders. Only once you fully commit to becoming a creator do you find yourself immersed in the reality that the final product everyone else sees is only a sliver of the work that is put into it.
While we inherently know that so much happens behind the scenes for content creators, once you outline all of the tasks at hand, it’s really eye-opening. Let’s take a look:
Tech Wizardry – Creators are forced to learn on the fly to improve, troubleshoot, or make creative visions come to life via technology. Hours of YouTube tutorials will be sunk on learning how to make programs or hardware achieve what you are trying to do.
- Tip: Invest the hours up front to understand the primary technical challenges in your creative process, and gradually build on your knowledge.
Production – Whether it’s storyboarding, crafting scripts, scene development, tweaking your settings, or doing research, just getting ready to create can be a significant undertaking.
- Tip: Optimize your process for efficiency by leveraging templates, checklists, and settings.
Creating – This is the core of what you do. The unifying activity that unites your community and attracts an audience to you. It’s also (hopefully) what you spend the most time on!
- Tip: Build an efficient system and schedule for creation, and set aside dedicated time to devote to your essential creative tasks.
Editing – Most creators have to become serviceable editors of their content, which can be a very time-intensive process. After we create, editing is the necessary evil to packaging up our product for distribution.
- Tip: Work off of a template that includes the components of your recurring format. Things like intros, outros, and overlays should be present here.
Design – No matter what you create, there is probably a need for design. A logo, an emote, a thumbnail, cover art, a flyer, a schedule, a social media asset…the list goes on!
- Tip: Thanks to great design apps and programs (many of which are free like Canva and Pixlr) lots of design work can be done without paying a pro – but outsource the projects that have higher visibility or are essential to your production value.
Social Networking & Community Managing – Social media helps you build real relationships and stay relevant, even when you are not distributing your main form of content. Letting your social media presence slip is just neglecting the potential traffic-driving power it has.
And what about those who have already self-identified themselves as part of your community? Staying active in replying to emails, comments, and community hubs (like Discord) in general is a task that has no end in sight.
- Tip: Plan on tending to your social media and community at specific times throughout the day. Doing this during downtime around meals is a great way to stay connected and not tied to it throughout the day.
This is by no means an exhaustive list but it demonstrates the utility-knife versatility that many content creators have to bring to the table. The truth is, sometimes we can’t do it all by ourselves. That’s one of the reasons we started InfluencerStuff – to free up creators from having to focus on their business deals and partnerships so they can spend more time on creating. Developing your skills now and refining your approach will help you get as much done as possible until you reach the point where you’re ready to hire outside help.
So tell us, outside of creating the content itself, what activities do you invest in most heavily?